How to Ensure Your Product’s Success by EBSCO Senior VP of PM

What is product positioning and how is it central to good product strategy? Learn how to leverage positioning as a means for strengthening your product team, facilitating prioritization and making your product easier to market and sell. Take control of your product’s positioning to build sustainable competitive differentiation.
Main takeaways:
- Essential product positioning statement format
- Learn when to create your product positioning
- How to use positioning to help ensure market success

Meet the Speaker: John Law

John Law is a strategic product executive with 20 years innovating across multiple high-tech industries, especially building large-scale SaaS solutions. Leading teams of up to 50 people and managing $100M product platforms, John has a passion for creating a high performing product culture based on purpose-driven rapid learning where egos are checked at the. With a keen understanding of what produces winning products, he is an expert on product management best practices including VOC research, user-centered design, lean startup approach and agile methodologies. A repeat innovator, John has a track record for creating rapid-growth new product categories from initial vision to market launch. He holds a Masters degree from Columbia University in Engineering with MBA coursework.

View the Speaker's LinkedIn

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